Drake Format
what it means
Top panel: rejection. Bottom panel: approval. It's the simplest possible way to state a preference, which is why it became universal.
A two-panel meme where one option is rejected and another approved.
the origin story
From the 2015 music video for Drake's "Hotline Bling", where two gestures were screenshotted into a template in 2017.
It became one of the most-copied templates in meme history and spawned countless replacements using other people making the same gestures. Its ubiquity eventually made it a shorthand for lazy meme-making.
in the wild
Top: replying to emails. Bottom: marking them unread and running.
Too real.
Top: writing documentation. Bottom: naming the variable really carefully instead.
Guilty.
how to use it
- Comparing two options with a clear preference
- Quick visual jokes
- Presentations that need a familiar format
- Where the format's age would undercut you
- In professional design work
- For comparisons that need nuance
related terms
receipts
Community feedback
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