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  3. Brat

Brat

fadingfirst seen 2024 — music and TikTok1

what it means

Defined by Charli XCX as the girl who is a bit messy, says dumb things sometimes, and is honest about it. "Brat summer" became a whole cultural moment in 2024.

A messy, confident, unpolished attitude — embracing imperfection rather than curated perfection.

the origin story

From Charli XCX's 2024 album Brat and her own description of the aesthetic, amplified by the album's distinctive lime-green cover.

the lore

It defined a season, spawning the "brat green" colour trend and countless imitations. Collins Dictionary named "brat" its word of the year for 2024, citing the shift from an insult meaning a spoiled child to a self-applied badge of confident messiness.

in the wild

Describing an attitude

She left the party at 4am and turned up to brunch anyway.

Extremely brat.

About the aesthetic

Why is everything lime green suddenly?

Brat summer. It's a whole thing.

how to use it

when to use
  • Describing confident, unpolished behaviour
  • Discussing 2024 pop culture
  • Aesthetic commentary
when not to use
  • In the older sense of a spoiled child, without clarifying
  • Professionally
  • Where the music reference won't be understood

related terms

Clean Girl-Core (Suffix)It's GivingVery Demure, Very MindfulNPCCatfish

receipts

  1. 1.Know Your Meme: Brat Summer
  2. 2.Wikipedia: Brat (album)

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Glow-Down

The opposite of a glow-up — appearing to have declined rather than improved.

steady

Slept On

Underrated — overlooked despite being genuinely good.

steady

Hot Girl Summer

A season spent being confident, unbothered and out enjoying yourself.

fading

Cheat Code

A trick or advantage that makes something much easier than it should be.

steady