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  3. Girlboss

Girlboss

fadingfirst seen 2014 — book and startup media0

what it means

Sincere from around 2014, satirical from around 2020. The term collapsed as several prominent figures associated with it faced workplace criticism.

A woman succeeding in business through ambition and self-branding — now used almost entirely ironically.

the origin story

From Sophia Amoruso's 2014 book #GIRLBOSS, which became a shorthand for a whole strand of corporate feminism.

the lore

The reversal was rapid and well documented. Several high-profile founders associated with the aesthetic faced allegations about workplace culture, and "girlboss" became shorthand for a feminism that measured liberation in job titles. "Gaslight, gatekeep, girlboss" was the punchline that finished it.

in the wild

Ironic use

She restructured the whole team in a week.

Girlboss.

That's not a compliment, is it?

No.

About the era

This was aspirational in 2016.

A lot has happened since 2016.

how to use it

when to use
  • Discussing 2010s corporate feminism
  • Ironic commentary
  • Internet culture conversations
when not to use
  • Sincerely as a compliment
  • About women in leadership generally
  • Professionally

related terms

CheugyCorporate GirlieGaslight, Gatekeep, GirlbossHustle CultureNPCCatfish

receipts

  1. 1.Know Your Meme: Girlboss
  2. 2.Wikipedia: Girlboss

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Cheat Code

A trick or advantage that makes something much easier than it should be.

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