Obsessed
what it means
Deliberately hyperbolic. Nobody using it clinically means actual obsession; it's the standard way to express delight at an outfit, song or object.
An enthusiastic compliment — "I'm obsessed with this" simply means you love it.
the origin story
Fashion and beauty media in the 2010s, spread by Instagram captions and influencer vocabulary.
It became so standard in influencer language that it now reads as slightly marketing-flavoured. "I'm obsessed" is one of the most common captions on product and outfit content, which has drained some of its force.
in the wild
What do you think of the boots?
Obsessed. Genuinely obsessed.
Have you heard the new one?
Obsessed with it, it's on repeat.
how to use it
- Enthusiastic praise for things you love
- Comments on outfits, products and music
- Casual conversation
- About a person, where it sounds unsettling rather than complimentary
- In discussions of actual obsessive behaviour
- So often it becomes meaningless
related terms
receipts
Community feedback
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