A season spent being confident, unbothered and out enjoying yourself.

A broad, hard-to-pin-down change in cultural mood.

A boast disguised as a complaint or a modest observation.

Focusing intently on something you want in the belief that it becomes more likely to happen.

A joking claim that some cultural trend signals an economic downturn.

A stock whose price is driven by online enthusiasm rather than company fundamentals.

Holding an investment through heavy losses rather than selling.

Spending money as a response to anxiety about the future, on the logic that saving feels pointless.

Joking reasoning used to justify a purchase — cash doesn't count, returns are profit, cost per wear.

A woman succeeding in business through ambition and self-branding — now used almost entirely ironically.

The belief that constant work and self-optimisation is the path to success, and rest is a failure.

Doing your job as described and nothing more — declining unpaid extra effort.

An obsessive fan who stalks or invades the privacy of artists.

People organised specifically around disliking an artist, character or ship.

A distinct creative period for an artist, defined by an album's visual and musical identity.

An intense, all-consuming focus on one interest for a period of time.

A fictional character whose presence is genuinely soothing to you.

A deliberately silly word for a character you're intensely attached to.

Fiction written by fans using characters or settings from existing media.

Alternate Universe — fan work relocating characters to a different setting or premise.

A personal belief about a character that isn't established in the source material.

What's officially established in the source material, as opposed to fan interpretation.

One True Pairing — your single favourite ship, above all others.

Wanting two characters or people to be in a romantic relationship.