Deliberately starting the week gently to avoid burnout.

Matching your effort to your pay rather than working beyond what you're compensated for.

Doing your job as described and nothing more — declining unpaid extra effort.

An aesthetic of using what you already own — worn-out clothes, half-empty products, no new purchases.

A deliberate choice to prioritise ease, rest and comfort over struggle and hustle.

An aesthetic of sharp late-1990s corporate dress — pencil skirts, thin-framed glasses, kitten heels.

An aesthetic imitating inherited wealth — tailoring, tennis whites, boat shoes, no logos.

Expensive clothing with no visible branding — wealth signalled through quality rather than logos.

Repetitive gameplay done to accumulate progress, currency or items.

Managing your public identity as though you were a product with consistent positioning.

User-Generated Content — and, as a job title, someone paid to make brand content that looks user-made.

A phrase pointing followers to the single clickable link on a profile.

Telling your audience what not to buy — a reaction against constant product recommendation.

Sponsored content — a post paid for by a brand, usually with a disclosure tag.

Someone whose online following gives them commercial power over what their audience buys.

Online influence and visibility, treated as a resource people accumulate.

The predictable decay of online platforms as they squeeze users and then business customers for profit.

Forced enthusiasm masking distress — smiling through it.

Acknowledgement — but read by many younger users as passive-aggressive or dismissive.

An ironic motto mocking corporate feminism by pairing empowerment language with manipulative behaviour.

A deliberate misspelling of "stocks", used to joke about bad financial decisions.

Luxurious, high-end, expensive in taste — sometimes admiringly, sometimes mockingly.

Completely focused, in the zone, fully committed to a task.