A trick or advantage that makes something much easier than it should be.

A joking claim that some cultural trend signals an economic downturn.

A stock whose price is driven by online enthusiasm rather than company fundamentals.

Holding an investment through heavy losses rather than selling.

Saving less aggressively in order to spend on present-day quality of life.

A distorted perception of your own financial situation, in either direction.

Spending money as a response to anxiety about the future, on the logic that saving feels pointless.

A committed period of buying nothing beyond essentials.

Openly telling people you can't afford something rather than making an excuse.

Joking reasoning used to justify a purchase — cash doesn't count, returns are profit, cost per wear.

A self-aware, slightly ironic identity around office work — badges, lanyards, spreadsheets and a specific brand of tired…

A woman succeeding in business through ambition and self-branding — now used almost entirely ironically.

Secretly holding two or more full-time remote jobs simultaneously.

Income-generating work done alongside a main job.

A blend of "grind" and "mindset" — relentless self-optimisation, usually invoked as parody.

The belief that constant work and self-optimisation is the path to success, and rest is a failure.

The wave of voluntary job-leaving that followed the pandemic, particularly in 2021-2022.

Job adverts posted for roles that don't exist or aren't actually being filled.

Making someone's job unpleasant enough that they resign, rather than dismissing them.

Firing off job applications in a burst of frustration after a bad day at work.

Quietly preparing a backup — updating your CV, taking calls, keeping options warm — while still employed.

Coming into the office briefly to be seen, then leaving.

Performing visible busyness rather than actually working.

A comfortable, low-stress role with decent pay and no ambition attached.