zcontxt.

Internet Culture

Online norms, rituals and in-jokes.

Mad (lol)

A dismissive reply implying someone is angry and it's funny.

steady

It's Giving

It resembles or evokes something — "it's giving 90s sitcom".

peak

Big [X] Energy

A template for describing a vibe by naming the archetype it resembles.

steady

Same Energy

Two unrelated things share the same indefinable quality.

steady

Not Me

A self-deprecating opener admitting to something slightly embarrassing you definitely did.

steady

The Way I

A sentence opener that frames what follows as absurd or dramatic.

steady

I'm Deceased

Something was so funny it metaphorically killed you.

fading

I'm Screaming

An expression of extreme amusement or shock — not literal screaming.

steady

Aura Farming

Deliberately cultivating an impressive presence through calculated behaviour or posts.

peak

Aura

Someone's presence or coolness, treated as a points system that can be gained or lost.

peak

Yap

To talk excessively, especially about nothing important.

peak

Cheugy

Out of date in an earnest, trying-too-hard way — especially millennial trends worn past their moment.

rip

Main Character

Acting as though you're the protagonist of your own film — sometimes aspirational, sometimes an insult.

steady

Living Rent Free

Occupying your thoughts constantly without you wanting it to.

steady

IYKYK

If You Know, You Know — a nod to people already in on a reference.

steady

Receipts

Screenshots or other proof backing up a claim about someone.

steady

Tea

Gossip, or the truth about a situation. "Spill the tea" means share it.

steady

Simp

Someone who does excessive favours or flattery for a person they're attracted to, hoping for affection.

fading

Vibe Check

A quick, informal read on someone's mood or energy — and whether it passes.

steady