A joking claim that some cultural trend signals an economic downturn.

A blend of "grind" and "mindset" — relentless self-optimisation, usually invoked as parody.

Point Of View — a video format that puts the viewer inside a scenario.

Deliberately unkempt, lazy, self-indulgent behaviour with no attempt at presentability.

Someone outside a subculture who follows mainstream tastes.

Someone who becomes beloved online and is then revealed to have a terrible history.

A block of text copied and pasted repeatedly across the internet as a joke.

Short horror fiction written and circulated online, often presented as true.

A fictional endless maze of empty yellow office spaces, and the horror genre built around it.

The thing you think about far more often than anyone would expect.

A formative experience you have to go through — interfering would change who someone becomes.

A nonsense exclamation of confusion, replacing a swear word with "sigma".

An Italian brainrot character based on an Indonesian Ramadan wake-up call.

An Italian brainrot character: a crocodile fused with a bomber aircraft.

An Italian brainrot character: a shark wearing trainers.

A family of AI-generated characters with nonsense pseudo-Italian names and surreal backstories.

A deliberately meaningless catchphrase, roughly "so-so" — or nothing at all.

Someone with exceptional rizz — a master of charm.

A caption applied to bizarre content, implying it could only happen in Ohio.

A shorthand for anything strange, cursed or absurd — nothing to do with the actual state.

A YouTube animated series about singing heads in toilets fighting camera-headed humanoids.

A nonsense word with no fixed meaning, used as a filler adjective for good, bad or weird.

A placeholder that became a joke — the literal words left in the caption field of a meme template.

Content that is sincerely kind or heartwarming, in contrast to irony-heavy internet humour.