zcontxt.

Internet Culture

Online norms, rituals and in-jokes.

Subtweet

Posting about someone without naming or tagging them, so they'll know but others won't.

steady

OOMF

One Of My Followers — a way to reference someone without naming them.

steady

Mutuals

People who follow you and whom you follow back — a specific tier of online acquaintance.

steady

Lurker

Someone who reads a community or watches a stream without posting or commenting.

steady

Parasocial

A one-sided relationship where you feel you know a creator or celebrity who doesn't know you exist.

peak

Copypasta

A block of text copied and pasted repeatedly across the internet as a joke.

steady

Creepypasta

Short horror fiction written and circulated online, often presented as true.

steady

The Backrooms

A fictional endless maze of empty yellow office spaces, and the horror genre built around it.

steady

Enshittification

The predictable decay of online platforms as they squeeze users and then business customers for profit.

peak

Millennial Pause

The brief silence at the start of a video while the creator checks it's recording.

steady

Gatekeep

Deliberately withholding information about something to keep it from spreading.

steady

Niche

Appealing to a very small, specific audience — usually said approvingly.

steady

Lore

The accumulated backstory of a person, group or situation.

peak

Roman Empire

The thing you think about far more often than anyone would expect.

fading

Villain Era

A period of deliberately putting yourself first and refusing to accommodate others.

steady

Canon Event

A formative experience you have to go through — interfering would change who someone becomes.

fading

Core Memory

A formative memory that shapes who you are — usually invoked about something trivial.

steady

Cancelled

Publicly withdrawn support from someone after they said or did something objectionable.

steady

Doomscrolling

Compulsively scrolling through bad news despite it making you feel worse.

steady

Chronically Online

So immersed in internet culture that your sense of what's normal has drifted from reality.

peak

Touch Grass

Go outside — an instruction to someone who's been online too long.

steady

🙏 Folded Hands

Please, thank you, prayer — or a high five, depending on who you ask.

steady

🍆🍑 Innuendo Emoji

Fruit and vegetable emoji used as body-part euphemisms.

steady

🪑 Chair

A joke replacement for laughter emoji, meaning nothing at all.

fading