An aesthetic of fur coats, heavy gold jewellery, animal print and dark sunglasses.

An aesthetic borrowing from dance studio wear — leg warmers, wrap tops, flats, soft neutrals.

A hyper-feminine aesthetic of bows, lace, pearls, ballet flats and soft pink.

An aspirational lifestyle aesthetic of 5am starts, green juice, journaling and gym routines.

An aesthetic of minimal makeup, slicked-back hair, gold hoops and expensive-looking simplicity.

An aesthetic of rural simplicity — baking, gardening, linen, meadows and hand-written letters.

A coherent visual identity — a look you build a wardrobe, feed and playlist around.

A suffix marking any theme as a whole aesthetic — cottagecore, gorpcore, balletcore.

A batch of loosely related photos posted together with minimal editing or captioning.

Outfit Of The Day — a post showing what you're wearing.

Get Ready With Me — a video format where a creator talks while getting dressed or doing makeup.

Treating ordinary daily moments as beautiful and cinematic on purpose.

A fictional endless maze of empty yellow office spaces, and the horror genre built around it.

Melancholy, heartbreak or a downbeat aesthetic.

Affection with an edge — used for aesthetic reasons as much as emotional ones.

Systematically maximising your physical attractiveness through routines, grooming and sometimes surgery.

A messy, confident, unpolished attitude — embracing imperfection rather than curated perfection.

An image degraded on purpose — oversaturated, over-compressed, distorted beyond legibility.

A photo that is unsettling for reasons you can't quite explain.

It resembles or evokes something — "it's giving 90s sitcom".

Out of date in an earnest, trying-too-hard way — especially millennial trends worn past their moment.

To present a look or performance with total confidence and commitment.

Acting as though you're the protagonist of your own film — sometimes aspirational, sometimes an insult.

A dramatic improvement in appearance, confidence or life circumstances over time.