Humble Brag
A boast disguised as a complaint or a modest observation.
A boast disguised as a complaint or a modest observation.
A distorted perception of your own financial situation, in either direction.
A self-aware, slightly ironic identity around office work — badges, lanyards, spreadsheets and a specific brand of tired…
Coordinated mass listening organised by fans to boost an artist's chart position.
A short fan-made video montage of a character, artist or moment, cut to music.
A video focused on a single performer, edited by fans — and a weapon in online arguments.
The corner of Twitter/X dedicated to intense fandom, with its own vocabulary and conflicts.
An aesthetic of using what you already own — worn-out clothes, half-empty products, no new purchases.
A video format layering unrelated clips and audio into an emotional collage about modern life.
A revival of late-2000s party aesthetics — harsh flash photography, American Apparel, messy eyeliner, disposable cameras…
An aspirational lifestyle aesthetic of 5am starts, green juice, journaling and gym routines.
An aesthetic of minimal makeup, slicked-back hair, gold hoops and expensive-looking simplicity.
Publicly announcing a relationship with a clear, unambiguous post.
Hinting at a new relationship online without showing your partner's face or name.
Replying with minimal effort — one word, no questions, no energy.
Ending contact with someone but continuing to watch and react to their social media.
Telling someone how to play while watching them, usually unasked.
Blocking then immediately unblocking someone, which removes them as a follower without them being notified.
A deliberately provocative opinion published quickly, often without much thought.
Managing your public identity as though you were a product with consistent positioning.
A TikTok feature that clips a few seconds of someone's video and continues from it.
A TikTok feature that places your video side by side with someone else's.
Someone who broadcasts live online, usually gaming, chatting or reacting to content.
Spreading rapidly and widely online, usually beyond the creator's existing audience.