Content deliberately engineered to make people angry enough to comment.

Content posted specifically to provoke a reaction — often a deliberately terrible opinion.

Posting deliberately low-effort or nonsensical content for amusement.

Livestreaming while performing robotic, looping phrases in response to viewer gifts.

Wildly chaotic behaviour — used as praise as often as criticism.

An enthusiastic compliment — "I'm obsessed with this" simply means you love it.

When a reply gets far more likes than the post it replies to — proof the crowd sided against the original.

Deliberately cultivating an impressive presence through calculated behaviour or posts.

If You Know, You Know — a nod to people already in on a reference.

A dramatic improvement in appearance, confidence or life circumstances over time.

Showing off your outfit, or asking others to rate it.