A censorship-dodging substitute for "kill" or "die", used to avoid automated moderation.

An instruction to stop engaging with the internet, usually for your own good.

Doing something specifically to gain online attention rather than for any genuine reason.

Online influence and visibility, treated as a resource people accumulate.

Following one piece of content into an increasingly deep and specific chain of related material.

Someone aggressive online who would never behave that way in person.

A coordinated group descending on someone's post or account to attack it.

Someone who becomes beloved online and is then revealed to have a terrible history.

Posting about someone without naming or tagging them, so they'll know but others won't.

One Of My Followers — a way to reference someone without naming them.

People who follow you and whom you follow back — a specific tier of online acquaintance.

Someone who reads a community or watches a stream without posting or commenting.

A one-sided relationship where you feel you know a creator or celebrity who doesn't know you exist.

The predictable decay of online platforms as they squeeze users and then business customers for profit.

The brief silence at the start of a video while the creator checks it's recording.

Deliberately withholding information about something to keep it from spreading.

Appealing to a very small, specific audience — usually said approvingly.

A period of deliberately putting yourself first and refusing to accommodate others.

A formative memory that shapes who you are — usually invoked about something trivial.

Publicly withdrawn support from someone after they said or did something objectionable.

Compulsively scrolling through bad news despite it making you feel worse.

Acknowledgement — but read by many younger users as passive-aggressive or dismissive.

Low-quality AI-generated content produced in bulk to fill feeds and search results.

A catchphrase describing understated, considerate behaviour — used almost entirely ironically.